The self-service laundries market seems to know no crisis. Indeed it draws further strength from it.Many operators are present on this market with more (or less) convenient and credible proposals.Mentasti, leading manufacturer of industrial washing and ironing machinery, since 1911, comes into this market with this new business unit, with a conviction that an offer of absolute quality is missing. The concept of 'beautiful' and extremely welcoming ambience is missing. As well as the offer of super hi-tech machinery, and value-added services, never proposed and exploited so far.The objective is to raise the self-service to a higher level.Our innovative format has encountered the interest of some internationally renown companies (wi-fi/internet, utilities, financing) that joined the POSHWASH project as strategic suppliers.