Print Power's goal? To create a movement of marketers that champions the role of print in the mix because like us, they believe in its exceptional effectiveness. Print provides the perfect foil for short-termism and offers a unique space for advertising creativity to thrive. Print is a gloriously versatile conduit for endless innovation that can profoundly emote, connect and brand-build. In fact, magazine ads, books, direct mail and door drops make for effectiveness-boosting partners to digital in the campaign mix.