ProductSavant is the destination for buyers and vendors during the 80% of the sales cycle that takes place before buyers want direct contact with vendors. Vendors post information about their products and services, and prospects can find, review and ask questions about those offerings anonymously. Vendors receive data on which content is garnering attention, what potential customers think about their content, and how they are perceived relative to competitors. They also get highly qualified leads - prospects that are ready to talk to vendors after they have learned all they need to and are ready to go to the next step with two or three vendors. Prospective buyers can anonymously search for, and consume, content from multiple vendors, compare vendor offerings, and post questions and get answers directly from vendors. They can rate and comment on content. When they are ready, they are introduced to vendors they are interested in, and are treated as a high value lead by the vendors.