Prophet is the world's most advanced, real-time predictive analytics platform. We utilise Nobel Prize-winning mathematics to connect millions of data relationships driving consumer purchase behaviour to predict the most efficient and cost-effective ways to influence them.For the first time ever, major global brands and businesses down to scale-ups are now able to accurately measure, forecast and scenario plan their entire marketing mix from offline to digital – and even understand the impact of one channel on another. With third-party cookies set to become a thing of the past, Prophet's approach to predictive analytics is an invaluable toolkit for all marketers and business leaders.