PubliciTweet is a social media marketing application aimed at providing in-depth analytics for Twitter campaigns. The analytics go beyond the number of clicks and provide detailed information on which users had the most referrals and the overall reach. PubliciTweet allows businesses, musicians or other groups to communicate with their followers on Twitter and track the success of their campaigns. The site provides tools to send mass direct messages, determine which followers referred the most clicks, where the clicks came from.