RPfister Communications was founded in 2010 as a resource to assist Brazilian and international companies in navigating Brazil's media relations and business development landscape. The company is specialized in developing communication strategies to maximize its clients'​ public visibility, by elaborating media plans, press releases and pitching across various media channels, media training for spokespeople, crisis management, all while monitoring and evaluating the effectiveness of these efforts. An important part of the scope is also identifying business and funding opportunities through market research, sales prospects, as well as partnership development and retention.