Our mission at Rack is simple: we want to reach out to artists in major cities and give them a platform for creativity with our products. Rack is a place where sleek and trendy designs are created for everyone to wear and look good in. The difference between Rack and other apparel stores is simple: we are simple and timeless. The designs we create for our apparel blend elegance and edginess to make standout apparel.Rack is a business entity that began in 2018. The store name points towards where the business was established. Chicago is seen as one of the centers of creativity and artistic expression in the U.S. , but it is also known for its lethal gang violence. Rack is looking to show the world that although Chicago and other urban metropolises may have violent exteriors, there is a deeper core of creativity and warmth that comes from within. This is why our brand is looking to create a blend of edginess and elegance within our style. The brand also plans to outreach to youth groups in Chicago to find local artists who are looking for a canvas to showcase their talents.If you are in favor of artistic expression, Rack is an organization you want to support. Rack's initial designs of the website and apparel represent our vision for the future. This entity is looking to start with a clean canvas as artists in Chicago, and hopefully other places may get their chance to shine and give us an understanding of what makes Chicago different and unique.