Consolidate the brand position through the development, execution, and creation of strong OMNICHANNEL plans, category platforms, promotional calendar and portfolio strategy.Externally focussed commercial strategy development and executionUses strong understanding of external environment to drive the creation and execution of a clear and powerful OMNICHANNEL planDevelop initiatives that derive from those strategies led through to excellent execution that deliver real value growth to both the brand and their customers and transform shopper and consumer behaviours at the POS. Develop all POS focused activities in conjunction with Marketing. Input into the Innovation process ensuring category, customer and shopper understanding is built into commercial propositions and KPIs are well developed. Create a sustainable focus on Visibility, space management and generic POS to ensure that the brand "Wins the Visibility War"