While specializing in marketing from JGBS, Tushar(Founder) observed and realized the customized online merchandising space lacks quality for price. They felt that this is not ethical for online fashion companies to take advantage of customers lack of product awareness and knowledge.Driven by the passion and desire to create a niche space for genuine quality and design in the online merchandising, they came up with an idea shirtupmonkey.comTheir USP lies as the first Indian company to provide low batch customization with premium printing . In future company plans to bring trendsetting fashion mixing it with customized printing.