Sort Of Looser products are 100% Made in Italy with love.For those who live for art music, love and surf. For the ones who want to change the world. We are THE LOOSERS that will keep the world real.Sort of looser is not a t-shirt, a swimsuit or a baggie tank top. It's an idea, it's a vision. A way of facing every single day, A way of seeing life and society. Loose literally stands for the style and the wearability of the garments, But the main concept is in the word 'loser'. Responding to what the society's standards are, Loser is somebody who doesn't have enough, who doesn't make lots. Why is a winner always an owner?No. For us, these loosers are the colors of a blurred era, the rebels that live for art music, love and surf. They are the ones who want to change the world. They are THE LOOSERS that will keep the world real.