Salone Franchising Milano is the reference event for the world of national and international Franchising, which - for 36 editions - has supported the growth of Franchisors, Franchisees and industry experts.Market analyzes confirm that 2022 has strengthened the role of Franchising as a successful business model, during the 2023 edition the main trends will be analyzed in relation to New Business Models, Finance and Access to Credit, Innovation and Digital, Sustainability, Internationalization, Startups and numerous other topics.The event includes, during the 3 days of work, a careful analysis of the following thematic areas:- Franchising and #Future: what are the new emerging business models and how do they respond to the needs expressed by a consumer who has revolutionized his purchasing behavior in the last 3 years- Franchising and #Sustainability: the last 2 years have accelerated an inevitable (and desirable) process, "Sustainability" as a business opportunity and driver of competitiveness- Franchising and #Innovation: Artificial Intelligence, Loyalty, AR / VR, Metaverse and NFT, the event will be an opportunity to clarify some important concepts essential to intercept the main emerging trends- Franchising and #Finance: between public and subsidized finance, microcredit, funding and rounds for Startup projects, support and tenders for female entrepreneurship, these and other tools as an object of analysis- Franchising and #Internationalization: from the comparison of successful case histories we will analyze strategies and tools adopted for rapid international growth- Franchising and #Ethics: how to protect a sector and create a clear distinction between what has solid foundations and what can put the entrepreneur/investor at risk