Samsha is a British domestic appliance manufacturer, brainchild of Shazad Munir, an entrepreneur from London. The company launched it's first product in 2001[1],since then many successful products have been brought to the market. The development of the Samsha brand was born out of a market gap for quality, well sourced, white goods appliances positioned at the right market price. (a price index of under 85) All products share the same characterisitics of simple funcionality, based around a good design and reliability with an emphasis on a making customers feel secure with a solid aftercare service. The Samsha brand underwent a 'soft' re-launch during 2011 and, even with minimal promototion support, achieved outstanding sales and penetration within it's target market, even entering a 'top ten most important appliance' website in this year.[2] All appliances are manufactured to a bespoke specification in various parts of the world.