Female-focused. Founded in 1992, Sh! is the UK's first-ever sex shop for women and are leading experts in female sexuality. Erotic retail pioneers for almost 30 years, Sh! offers a comfortable place to shop with tailored advice and a unique, cherry-picked collection of sex toys and pleasure products. Sh! is also proud to be one of the few British companies producing sex toys in the UK. Their artisan and unique collection of high quality, hand-crafted silicone dildos, strap-on harnesses, and bondagewear, compliments their own-brand range of vibrators and Paraben-free lubricant. Sh! offers wholesale terms to selected retailers & wholesalers around the worldFrom their London Store, Sh! run ground-breaking events; most notably their famous erotic classes and Café V - a support group for female survivors of sexual violence to rediscover pleasurable sexuality. The Sh! Team are regularly invited to present sex toys and pleasure workshops to medical professionals and charities working within women's health and sexuality. The accomplishments of the Sh! team haven't gone unnoticed. For four of the last five years, Sh! has won Most Innovative Erotic Store at the Erotic Industry Awards and continues to innovate, empowering women of all ages and sexual orientations to confidently explore their own, unique sexuality."The best sex shop for women"​ (Time Out) "true pioneers"​ (The Observer Magazine) "ground-breaking"​ (Time Out)Qype BusinessQype Shopping VenueTime Out Best 100 Shops in LondonMost Innovative Erotic Store 2015, 2013, 2012, 2011 (ETO Awards)Best Store manager ( 2015, 2014)