Shortbord is a social media advertising platform that enables brands to lease space on an individual's social real estate across our network of affiliated websites. Comments, posts, tweets, message boards, user reviews - anywhere a person posts user-generated content – is monetized through placement of a small brand icon called a "shortbord." Each shortbord is our proprietary word-of-mouth display ad unit that is hand-picked by the individual. Website owners determine the size, shape and location of the brand icons as befits their application and revenues are shared based on impressions and clicks. Through empowering users to share in the value they create on the web, Shortbord enables brands to join billions of conversations and introduces a new revenue model for social media applications.