Sockatyes was invented in 2001 by Russell Pointon, a former U.K. professional football player, to hold up his children's socks during football matches. After years of research and development, Sockatyes obtained its first patent in 2004, in addition to obtaining recognition by FIFA (the international governing body for football/soccer). Since then Sockatyes has developed into an internationally recognized and multi-faceted sports equipment, merchandising and advertising platform/product that serves the professional, amateur, student athlete and youth sports markets.Sockatyes it is one of the newest and less commercialized advertising products in football. It offers a new way of income for teams, leagues and federations all around the world.