We provide consulting services in Machine Learning, Data Science and Cloud solutions for small-to-medium size businesses that aim to understand their data better and improve their decisions with the aid of advanced tools for prediction and analytics. To optimize results for our clients, our approach is based on three guidelines: - Suitability: case-by-case particularities are crucial - Parsimony: solutions should be as complex as needed, as simple as possible - Intelligibility: the whys and hows should be part of the client's return