Helping Businesses Reach Hispanic Consumers NaturallyThe buying power of the 50M+ Hispanic consumers is expected to reach $1.7 trillion by next year*. Is your brand maximizing the profitability of this powerful market? My objective is to provide businesses like yours with true, natural insights into the Latino market. From market research to strategy formulation, sales force training and campaign management, I can support you in connecting with my fellow Hispanic consumers in a way that truly resonates with them.I created The Hispanic Way to advise clients who want to access the Hispanic market. As a member of the Hispanic community, I can provide real-life insights into Latino culture and the wants, needs and demands of the Hispanic market. This, coupled with my experience in management, marketing, and advertising, makes my consulting services invaluable to American marketing executives.Many brands are beginning to understand the true profitability of Hispanic-focused marketing, with Hispanic ad spending increasing by a huge 63% from $4.3 billion in 2010 to $7.2 billion in 2014**.In order to successfully access this thriving market, brands must align their business strategies and campaigns to the real demands of Latino consumers. To help businesses do exactly that, I offer a range of consulting services to fulfill various aspects of your Hispanic marketing efforts:• Market Research and Insight• Strategy Formulation• Staff Training• Advertising Campaign Strategy• Campaign Evaluation• Campaign Management• Translation and Adaptation• Speaking Engagements *Selig Center for Economic Growth**AHAA: 2015 Hispanic Ad Allocation Report