The Idea Group HR is the collective brilliance of aligning human resources and marketing.We know that people problems are marketing problems and both are the result of the gap between your aspirations and realities. We help you bridge the gap by creating a culture your employees will brag about and your customers will beg to buy from.Our Basic Business Truths…1. Without customers, however you define them, your business won't exist for very long.2. Smart marketing ensures opportunity to interface with customers. Human Resources ensures engaged employees bring your brand promise to life.3. Collaborative partnerships between Marketing and HR produce sustainable and high-performing customer-centric cultures.4. In customer-centric cultures, employees become more focused on everyday actions that make the biggest impact on customer engagement. 5. Engaged customers are also high-performance customers who produce above average revenue and better profit margins.Our Mixology Process…Consult - We get to know you in order to discover the right path for aligning your human resources and marketing strategies and stay with you for the entire journey. Teach - We help you build knowledge, skill, and ability to give you and your team the tools to be successful. Guide - We serve as your lifeline when frustrations peak and help guide you back to sanity. Enlighten - We lead you to the moment when everything clicks.Grow Forward - We help you plan for evolution as you grow forward and enjoy the benefits of aligning human resources and marketing.We also know that a company cannot build a great culture if they fail to address the basics of human resources compliance. Hungry, scared and tired employees cannot fulfill brand promises. Through human resources compliance assistance, we ensure your basics are covered. Everything from payroll, benefits (including the ACA), federal and state employment law, OSHA compliance, staffing and training and development.