As a company committed to making an impact by intervening at the most strategic point within a system, The Keyline Group provides a critical framework from which to achieve social value through a considered approach to systemic change. Keyline design in sustainable agriculture is a technique for maximizing beneficial use of the water resources on a piece of land. The Keyline refers to a specific topographic feature linked to water flow. Applied into a social setting, Keyline can be seen as a collection of design principles, techniques and systems for impact and social change.