The LAB is an independant creative collective founded by Patrice LaCroix and Pascal Beauchesne, with a wide variety of experiences in the communication field with the knowledge of the moment.Being at the forefront of current and future trends in the world of communications, the LAB offers RESEARCH & DEVELOPEMENT services by developing innovative and revolutionary strategies for brands. A talented network of cross-disciplinary creative professionals are working with the LAB FOUNDATION on joint projects to think, create and promote new methods of interactive and innovative communications : from creating the wireframe of an idea, to urban communications and straight to the digital world.