Think of values as the GPS system that drives every decision that people make. That's why we turned values into data: so you can get the YES you want from the people you need to engage. Now that the global Valuegraphics Database is complete, human values are a measurable business metric for any group of people on earth. For marketing strategies, employee engagement, creative briefs, brand positioning, audience segmentation, product development, personas – anytime you need to know precisely how to engage and influence people, we can help. There is nothing more powerful than our values. Because we are all #valuesdriven.