We are currently in a cloud computing era and organizations need to be faster and lighter than ever.Nowadays technology allows us to communicate in a fast, cheap and achievable way and more and more people use computers, mobiles, social networks, P2Ps, VOIP.On the contrary software industry and commerce are being chained by legal and financial constrains and have lost the driving reasons of business: the value chain.TCC initiative wants to visit the wise principles of few but good and dedication in a new context. The Cloud sustains the Cloud: talented people, focused on their mission can be trusted or rejected according to the value they provide their customers with.TCC initiative wants to get rid of costly infrastructures and create an efficient cloud of ISVs, consultants, sales professionals aimed to create a seameless and efficient chain of value on the web of trust (WOT).