Imagine a mission of honoring and empowering our special operations veterans and their families. Now combine that with the smoothest tasting and purest organic vodka you can make. Now add an intense marketing campaign and you have Tier 1 Vodka.At the end of the day it all comes back to the mission—honoring and empowering our Special Operations soldiers and their families while producing and distributing the Highest Quality, Best Tasting Organic Vodka possible. It is about sharing their stories of unimaginable bravery and sacrifice. It is about making a difference in the lives of those who gave so much. It is about giving back to honor those who gave all. It is about real people, real names, and real stories that matter.