UPPER – Unleashing the Potential of Public Transport in Europe – is a Horizon Europe project running from January 2023 to December 2026.UPPER aims to strengthen the role of public transport as the cornerstone of sustainable and innovative mobility The project will implement a combination of measures looking to push people out of private cars and to pull them closer to public transport in cities across Europe.UPPER will work with 10 cities and regions: Valencia, Rome, Île-de-France, Oslo, Mannheim, Lisbon, Leuven, Budapest, Thessaloniki, Hannover region.Key milestones of the UPPER journey will be increasing public transport uptake by over 30% and user satisfaction by over 25, without leaving anyone behind.At an operational level, UPPER will implement 84 measures and act on five innovation models to positively influence users' choices: mindset and culture, urban mobility planning, mobility services ecosystem, road network management, and democratic governance.