USER EXPERIENCE MADE SIMPLEWhen it comes to connecting people and technology, it is all about making it worthwhile for the user. The user should get a positive experience and understand the whole process. Nothing should be complicated. Keep it simple. That is what defines the best UX. It creates value for customers and your brand. Of course, the visual element (UI) is vital, creating as it does an overall picture of the customer experience. UX is a multi-step process that will make your product intuitive. Once it is in place, it is much easier to create the perfect interface design (UI).UX is multidisciplinary, focusing on the satisfaction of customers and users with the product.UX comprises many different methods, tools and disciplines, including research, user journeys, market segment analysis, content strategy, design, prototyping etc. Design Thinking is a new way of thinking. The entire process from start to finish is all about the user, ensuring that the design always makes sense for them.UXfarm applies Design Thinking to the design process, since it can be customised to suit each individual project and requirement, without everything turning into rocket science.