Urban Guru is more than a Streetwear Clothing label. It is a melding of lifestyle, philosophy and fashion. It is a meeting of like minds, and a place to gain inspiration and some great clothes!What we wear shows the world who we are, our individualism, and groups and ideas we associate with. Sometimes it might just be a cool graphic or concept, something fun, which shows our personality.We offer you an alternative to being a walking billboard for a corporate giant. The chance to proudly wear something that says something about you, without you uttering a word.This is what we are about, the coming together of the world of fashion, lifestyle and philosophy.This is your opportunity to show the world that you are the master of your own domain, your own empire. Join us in building the new Empire. It is going to be a fun trip.Challenge. Excel. Inspire. Master your Identity. Be an Urban Guru.