We start the cooperation with our clients, as both sides understand the value of good communications. It is the backbone of successful business, not just a brand building exercise. We believe partnership and dialogue with a society are the keys to long-term business success. They create shared value and go beyond short-term financial profit. We can see the complexity of stakeholder interests.We look broader and analyse deeper. We are frank and bold, as it helps to better understand the touch points and give sound advice. This is why many brands reach out for our help during critical decisions and moments of big change. The most valuable advice that we give to shareholders and the board is during the decision making process. While financial advisers talk about the costs and lawyers about risks, we can speak about the public opinion. This is the beginning of a long-term cooperation.