Vanassibara is run from London by Diego and Gotzon. Diego is from south Brazil and he looks after the creative areas whilst Gotzon, who's from Finland, is the man that makes sure that the business runs smoothly. This hot and cold synergy allows us to build a high energy label that thinks differently.After six seasons under the NEWGEN initiative and a couple of solo shows, a period that built both the designer's reputation - as stated by L'Uomo Vogue ‘His volcanic creative vein leads him to create distinctive, unique and original designs' - and the expansion of the brand internationally through wholesale, the label took a decisive step towards a new future.In the recent past, the fashion industry has created trends from excessive hype and design has taken a backseat to this. Hype = Money? Seriously that approach adds an unnecessary premium to the actual cost …then add the cost of overhead for a typical ‘bricks & mortar' retailer and next thing you know, prices have been multiplied many fold!For a brand like Vanassibara who has always been fiercely independent, completely self-funded, and believes wholeheartedly that a great design comes first, supporting hype does not interest us. Like Diego says himself ‘we do not dress followers, we dress leaders …let's break this trend together!!!'With the advances in online shopping and global deliveries, it has never been easier to skip in-person shopping and side step the middle man. Vanassibara sells direct to consumer only and we pass those savings straight to our clients.