WhyNot! Innovate believes in challenging the status quo. For companies looking to strategically develop future markets, we assist them in challenging the status quo through a process of:1. reframing issues and possibilities, 2. seeing opportunities that exist beyond current, narrowly defined boundaries, 3. actively seeking new markets at the intersection of different realms 4. and identifying, mapping & ideating at these innovation ‘hot spots' This enables our clients to develop innovation ideas that they can ‘seed' into future strategic plans.We also provide in-house support to organisations who lack the immediate term capacity and/or capability to develop broad insight-led growth platforms, develop breakthrough concepts, build collaborations & take ideas that make a difference through to implementation.For more information : www.whynotinnovate.com.auSpecialties : Insights, product innovation, New product development, Brand & portfolio strategy development