Kevin West is an independent medical communications writer and editor, trading under the name Wideford Medical Writing, based in Orkney in the UK.Wideford provides quality freelance medical writing and editorial support to pharmaceutical companies, medical communications agencies and scientific publishers.With extensive knowledge of strategic pharmaceutical marketing and lifecycle management, and a broad understanding of the drug development process from drug discovery to launch, Wideford is well placed to ensure that your marketing messages are communicated effectively.The medical communications services offered by Wideford encompass the writing and editing of media related to six main business areas: • Manuscripts• Market Access• Highlight reports• Slide Presentations• Posters & Abstracts• Websites & Databases