Wild Bill's Western Store, one of the "Must See"​ locations in Dallas, has been a part of the Downtown Dallas landscape for 50 years. It stands as a beacon in remembrance of the history of the city and of the integrity for which legends are associated.As soon as you enter the store you will feel and experience firsthand the warmth of the Texas Spirit as you inhale the rich smell of leather. You will enjoy browsing through a beautiful selection of the boots, hats, western apparel and accessories that help make Texans feel so proud and bold. The Friendly Spirit of the West is captured at Wild Bill's by celebrating the western lifestyle, the warmth of heart and the pleasure of a wonderful shopping experience. You may even see the familiar face of one of the many celebrities who shop at Wild Bill's.Wild Bill's Western Store is located in the West End Historic District of Downtown Dallas. The minute you stand in front of the store, you will begin to understand and experience the warmth and strength of Texas Heritage. A 20-foot longhorn and 10 ft. Silver & Gold Buckle are displayed above the entrance to the store. The awnings on the side of the store are covered in beautiful artwork of the Old West. Visitors to Dallas take thousands of pictures each year of this iconic historical location