Wise Rides is positioning itself it become the primary nationwide source for finding and selling inexpensive used cars. The website provides information about car ownership and provide a national communication platform for companies who wish to target this customer segment. The vision is to reeducate the perception of owning an inexpensive car – that it is not only acceptable but smart financial planning. Wise Rides educates car buyers to break their cycle of car payments – usually a consumer's second largest expense.