Deb North gained a passion for helping young girls interested in wrestling when her youngest daughter decided she wanted to give the sport a try. As her daughter fell in love with wrestling, Deb started to notice that nobody was making wrestling shoes specifically for girls. With the fierceness only a mother can have, Deb set forth to create shoes that her daughter would be proud to wear. Yes! Athletics was born.The premise behind the name Yes! Athletics stems from the vulnerability and courage it takes for young girls to participate and say "Yes!" to sports that primarily feature male athletes.