The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the East African region being no exception.We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Zanzibar Portfolio to penetrate the market. Zanzibar Portfolio has a dedicated and experienced staff, excellent networking (having staff who have lived and worked in Zanzibar), and effective management and marketing. Zanzibar Portfolio intends to provide travel and adventure packages to tourists primarily in the Zanzibar region. Services and products provided by Zanzibar Portfolio include pre-arranged tours, excursions, custom packages according to clients specifications, travel consultation, and reservations for holiday lodging amongst other related services. Our services are positioned very carefully: they are of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the Spice Island. Our intention is to make the right information available to the right target customers. We ensure that our prices take into consideration peoples' budgets, that these people appreciate the service(s), know that it exists, and how to contact us.