Founded in 2019 and acquired by Her Campus Media in 2023, Zfluence is an influencer marketing platform that connects brands and the influential Gen Z consumers who authentically love them. Zfluence solves two key marketplace needs: it enables brands to engage in and practice authentic brand advocacy and empowers Gen Z consumers, who seek alignment with the brands they support, to participate in building the brands they love. Zfluence addresses the Gen Z demographic's emphasis on authenticity as a core value, enabling companies to leverage the genuine insights and influence of their genuine Gen Z fans to attract new Gen Z consumers.