Helping boutique hotels realize their full potential. Partnering with independent, lifestyle and soft-branded hotels to help them meet immediate and future needs. A taskforce assignment and/or an initial assessment will identity opportunities, whilst a long-term plan will provide practical & profitable solutions to evolve the business and help differentiate from the rest. The option of on-going "maintenance" support will ensure the property team is equipped to maintain and grow the business. About me: Non-traditional hotelier with over twenty years working at "best in class" luxury and lifestyle hotels. Bringing to life brand initiatives, and specializing in operational efficiencies to allow the human element to flourish. Out-of-the-box innovator who isn't afraid to take calculated, strategic risks. Incorporating people and understanding team dynamics when managing change. Relationships and integrity are at the heart of everything we do. It's all in the details. Our bespoke approach recognizes the uniqueness in every project. For more information, and to see how we can help, contact: alan@genuinely-boutique.comAtlanta | Chattanooga | Manchester Experience/Case Studies:The Carpentry Hotel - Dalton, GA. The Carpet Capital's first boutique hotel (2024)Deer Path Inn, Lake Forest, IL - #1 Hotel in Midwest 2023 - Travel + LeisureThe Kimpton Shane Hotel - A vibrant new hotel in Midtown Atlanta (September 2022) Wylie Hotel - Atlanta's latest independent Boutique Hotel (2021)Hotel Clermont - Atlanta's #1 Boutique Hotel (2018 -2020)W Atlanta Downtown - Atlanta's most successful branded boutique (2009-2017)Intercontinental Buckhead Atlanta - IHG's flagship luxury property (2004-2008)