iStrapZ exists to create watch straps that embody character and distinction through intelligent design, not branding. Our collection is the result of our meticulous design and development underpinned by the experience of manufacturing provided by each of our collaboration factories.iStrapZ DesigneEvery watch strap in our collection is developed entirely in our Weymouth studio and workshop, from initial sketch, to prototype and final design. Our design process is guided by fundamental principles; understand and recognise established archetypes, reject the unnecessary, and be careful to create distinction and character.iStrapZ Global collaborationWe play to strengths and recognise the importance of collaborating with those who have the experience and expertise to create something exceptional. Every millimetre of a iStrapZ strap is a result of our close collaboration with global manufacturing partners who share our devotion to detail.iStrapZ An alternative luxuryWe believe in a new type of luxury – a quiet luxury that eschews status symbols. Our primary concern is to create high-quality products that are a result of our passion, consideration and care.iStrapZA watch strap is a deeply personal item and every piece in the iStrapZ collection will continue to be created by people who respect and understand the importance of such a considered purchase.