markITview is a market research firm focused on high tech industries. We begin with understanding our clients' primary goals and challenges. We understand that the market intelligence desired by clients needs to be customized to meet specific challenges and goals. Hence, we work with clients to develop research and analytic objectives and detailed project plans to obtain relevant and actionable information.Foremost, we collaborate with clients to develop a survey questionnaire that ties into key objectives. We work with clients to prioritize content given survey cost and time constraints. In order to achieve this we use a modular approach that draws from a survey library which is integrated with client specific objectives. Following identification of key insights, marketing strategies and tactics are developed to assist the client towards implementing actions which will yield the highest ROI.