Meed is a AI-enhanced digital rewards and loyalty platform built on the foundations of openness and interoperability made possible by Web3 technology. Offered as Software as a Service, Meed empowers small to medium sized businesses with enterprise-grade tools to engage with customers and increase customer retention and spend. An open interoperable on-chain infrastructure that allows businesses to connect their programs, or even merge them, to create powerful loyalty groups and their own effective Super Apps. For those in Hong Kong familiar with YUU, any businesses can team up and make their equivalent with mutual recognition and the benefits of a much larger addressable customer base.Programmable rewards that evolve with the customers' spending habits and create new value and incentives in the customer longtail, turning less frequent customers into more frequent onesA decentralised identity mechanism through the Meed app means customers can control what personal data is shared. By giving up the name and email address in data form, businesses can access much more information about their customers and customers within their geography and in similar companies anywhere in the world. Meed features an AI-powered assistant that analyses data to recommend campaign actions and, using generative AI, can create and execute those campaigns. This is essential for small businesses that need more time to analyse analytics. The Meed web app features a gamification layer which encourages consumers to use the app for additional rewards.Meed also creates games and gamifications for established loyalty programs looking to experiment or augment with Web3 loyalty mechanisms.