The ticket industry is growing every year and it will be valued more than $32B in 2020. The internet helped this grow allowing users to discover the best events and best secondary tickets prices but with a cost. Security and trust. We, SeatWish, created an innovative and social marketplace (peer to peer) where users can securely Sell, Buy, Swap Secondary market (*) tickets/e-tickets and make awesome deals based on price/proximity! We implemented a bidding mechanism that allows users to buy tickets at inferior prices than our competitors, to follow artists, venues and events such as Concerts, Festivals and Sports and get personalised recommendations based on personal and friends interests. To test our concept we started on the Portuguese market but we have already initiated operations on the U.S. (where we have offices in Sunnyvale, CA), Spain, Brazil and Mexico. Contrary to StubHub (www.stubhub.com), Facebook (www.facebook.com) and TiqIQ (www.tiqiq.com), SeatWish allows users to get tickets for lower prices, to request physical tickets/e-tickets and also to buy tickets up to the last minute, all in a social environment designed to increase chances of making awesome deals.