The product is in essence merchandising and publicity for artists and authors. The customer, who enjoys weird, curated, and beautiful products, are artsy/literary/college educated hipsters. But also 50+ cat-ladies and cat-men, it turns out. For Writers: Every story we curate and publish will be 1) Turned into a short film or animation 2) Graphically designed into a piece of art and distributed on a variety of merchandise. 3) Performed at one of our literary carnivals. (Split profits with author) For Artist: Every piece of art will be posted alongside a story, one piece of art will be bought from the artist, money made from the sale will be reinvested in same artist. Art will be sold on merchandise (split profits with artist) .