Born 2014, weAR Srl an italian innovative startup company, supported by Aruba Spa, Italian Club Investimenti 2 fund and Digital360.it delivers a new generation of user-generated manuals, accessible with mobile and wearable devices easily and fast through augmented and mixed reality. weAR proposes MARKO (Manual in Augmented Reality, Kit in Overlay) a Mobile Enterprise Application Platform, to help ...Born 2014, weAR Srl an italian innovative startup company, supported by Aruba Spa, Italian Club Investimenti 2 fund and Digital360.it delivers a new generation of user-generated manuals, accessible with mobile and wearable devices easily and fast through augmented and mixed reality. weAR proposes MARKO (Manual in Augmented Reality, Kit in Overlay) a Mobile Enterprise Application Platform, to help training, maintenance and safety of workers in a new way. Every Company can assemble their own content, autonomly and without any skill, with a web creator tool and share the augmented content directly onto user sight. Users can access augmented instruction simply pointing their smartphone, tablet, smartglass at real object.An analytic tool gives stats and KPIs concerning user behavior and learning curve.MARKO, proposed as SaaS, has been adopted by electric companies, multi-utilities and manufacture enterprises.weAR Srl , startup supportata dal fondo Club Italia Investimenti 2, Aruba Spa e Boost4U, nasce nel 2014 con lo scopo di migliorare i processi industriali tramite applicazioni di realtà aumentata fruibili da smartphone, tablet e wearable device.Le nuove tecnologie dell'informazione e della comunicazione stanno cambiando (a volte anche radicalmente) i processi aziendali. Il paradigma "Smart Manufacturing" rappresenta una delle ultime evoluzioni della Digital Enterprise, introducendo l'ICT a supporto dei processi produttivi e manutentivi. In questo contesto, le applicazioni di realtà aumentata, basate sui dispositivi mobile (smartphone e tablet) e wearable (occhiali, orologi, indumenti intelligenti) sempre più performanti, permettono nuove forme di user experience, in cui un operatore è supportato e guidato nello svolgimento delle proprie attività da un aiuto virtuale, costituito da "indicazioni digitali" sovrapposte alla realtà percepita.