what2design is a design shop that focuses on creating distinctive and effective brand identities. Whether our client is a business or individual we create an identity designed to accomplish their specific goals. We work closely with our clients to define those goals and develop a clear strategy to achieve them. Once the strategy is set we develop a creative framework that melds a distinct verbal promise with unique visual cues such as color, type and various graphic elements. We execute the framework across the whole range of customer contact points — from logo, signage, stationery and business cards to advertising and promotional materials. Once the identity is developed we work with the client to make sure the brand is consistent in clearly delivering its intended message and achieving desired goals.