JAMPRO - Jamaica's investment and export promotion agency - was established in 1988 to stimulate, facilitate, and promote the development of trade and industry, and export and investment activities in all sectors of the island's economy. The agency drives this process through focus on a number of targeted sectors which include the creative industries (film, music and entertainment), manufacturing, tourism, agri-business, information and communication technology, mining, and professional services. JAMPRO has two focal points - investment and trade promotions – and has two local offices as well as an office in London serving Western Europe and in Canada serving the North American region. In recent years the agency has put an extra focus on local direct investments to encourage Jamaican nationals to invest in Jamaica and has also committed to improving the business climate and the investment attractiveness for the country, in partnership with other government agencies. JAMPRO guides investors through the necessary steps to making their projects possible, and also walks them through the approvals process and stays with them even after their investments are operational. Operating under the direction of the Ministry of Industry, Commerce, Agriculture and Fisheries, JAMPRO's continuous mission is to promote Brand Jamaica, attract and land jobs and wealth-creating investments to Jamaica and secure lucrative markets for quality Brand Jamaican products.