OVR emerged from the importance of scent in our lives. Scent is the only sense directly linked to the limbic system where memory and emotion live and influences how we process the world. As we experience more of our lives in the digital space we have left this vital sense behind. To meet this need, we have brought together an alliance of researchers, practitioners, and technologists using scent to stimulate and access memory in ways that transform cognition, emotion and behavioral responses. We are: sensory scientists, technologists, programmers, artists, and entrepreneurs. We value: social and environmental causes, research, collaboration, futurism, human life, mental and physical health. Our passion and talent enable us to create tools to impact these things. Smell may be our oldest and most undervalued sense, but it holds the key to improved digital experiences.