I created MAGNETIC after years of experience building my company, and others, through content-led selling.Content Led Selling, CLS, is not a complete deviation from traditional outbound selling.On the contrary, it is used to reinforce the outbound motion by creating awareness and thought leadership across the social channels where your buyers live.While focusing on the creative, we activate content in our core design and amplify the founder's voice while aligning all sales and go-to-market messaging alongside! THIS IS KEY! THIS IS THE MAGNETIC MISSION!It's the founder's mission - let their voice be heard!Storytelling is at the core of everything that we do with our EATT content methodology.1. ExpertiseHow confident are you that you are knowledgeable from a relatively non-biased standpoint? How can you display that prior to the first call?2. AwarenessHow do you build that constantly?Multiple channels, research, and test. Don't have time? Got it. Hire somebody. Don't have the resources for that? You neither have time nor money, so that's a lose-lose. Invest in the amplification of the voice of the founder, placing them, in time, as a trusted thought leader in their respSales Messaging Content - complete writing for all outbound sales content, written to help drive personalization with extreme relevance. This also involves training the team on personalization, either live or in person. This will have a 15-20% left in outbound revenue production over the course of 6 months that will undoubtedly stick long past then when adopted properly. Sales Training - 2-3 hours per week spent with you and the team on really digging into and peeling apart the problem/pain (opportunity in your case), proof, and then the persuasion piece. Objection Handling is a big piece of this as we work the sales content through numerous iterations to world-class in 6 months.