Alchemy is a Beauty Marketing and Distribution Company. the brainchild of Karen Laubscher, a leader and mentor within the South African Beauty Industry.Alchemy is the process to purify and elevate an object of lesser value to it's greater and more refined form. It is the transmutation of something common into something of great value – Is it Magic..? Science..? Or a little bit of both..?The Alchemy team brings experience and adds value to the business. The following expertise are significant to Alchemy: sound marketing and commercial principles underpinned by huge passion for the industry and brands.Representing exclusive beauty brands in South Africa: REN Clean Skincare, MONDAY Haircare, Dose & Co, PRAI Beauty, Teaology Skincare, AFARI, Amanda-Jayne Candles and W7.