BriteCap is a data-driven FinTech company dedicated to improving the financial health of America's small businesses. As an industry leader in direct lending, we strive to build long term, value-added relationships with small business owners that oftentimes are underserved by traditional banks.BriteCap was founded in 2003 by a team of entrepreneurs and finance professionals committed to providing small business owners an alternative financing solution. A nationwide supplier of financing to small businesses, BriteCap uses technology and nontraditional credit algorithms to finance 98% of U.S. businesses that banks consider too small and too risky for a business loan. Determined to help small business grow, BriteCap forever changed the small business lending landscape by inventing a viable alternative to traditional lending institutions—one that would provide simple, honest, attainable financing. This new financing model was based on a business' credit card sales, rather than its assets, and is now widely known as a merchant loan and merchant cash advance. Today, we're proud to say that BriteCap has given thousands of small businesses across the country the freedom to grow.We help the owners of restaurants, retail stores, auto repair shops, hair salons, dry cleaners, medical practices, and many other businesses achieve their goals.We believe in first rate customer service and proudly maintain an A+ rating with the Better Business Bureau. Our best-in-class Merchant Support Team is courteous, reliable and exceptionally experienced. We offer the value and personalized service that America's small businesses deserve but rarely receive.