IQudo® - sport of ideas, named from: "IQ" (intelligence quotient) and "Judo" (Jap. 휼돛 jūdō, meaning "flexible way") is a creativity dōjō (Jap. 道場, place for learning). We have invented Dual Thinking – a new human-centered approach to innovation anchored in combining the needs of employees and users. The dōjō was founded by Robert Gerlach in 2006.At IQudo, we see a world where organizations provide an ideal biotope for people to create the new. Driven by our passion for solving challenges creatively, we aim to inspire people and organizations to make creative problem-solving a daily workout. We believe that creativity is a great sport – for everyone. While work is associated with duty, discipline, and compulsion, sports are linked with passion, drive, and enthusiasm. The goal of the sport of ideas is to score ideas that are novel, useful, and exciting.Our purpose is to inspire everyone to use their creativity to solve any task. We do this by analyzing your creative fitness and that of the organization using state-of-the-art research. Furthermore, we have developed our signature creativity training program to help you reveal your truth, transform dark energy into create power, and feel self-confident about an unknown future.The Credo of IQudoCreativity belongs to lifeIt is a primal forceThe principle of evolutionThe spark of innovationCreativity solves problems in a blinkCreativity is the answerThe answer that moves mountainsThe moment that gets you highCreativity belongs to youIt is your innate prowessYour force against the unknownYour tool to rise out of the darkInto the light