IMPULSE INC. aims to reduce the stress consumers experience shopping online. From a consumer point of view, the current online shopping experience is a hassle at the point of purchase. Repeatedly entering personal information and filling out web purchase forms at individual ecommerce websites takes too long, and consumers have to create a new login on each site and then create a unique username and password. The online shopping experience is superior to the brick-and-mortar experience in every way except for the inability of the consumer to make an impulse purchase at the point of sale or checkout. Our product addresses this need.